The Beyond Broadcast Brief :
"Show a joined up picture so people understand why changes are happening on how we work • Take people on a journey. Keep it simple and tell a story. • Don’t make the future look scary. Its not just about the technology, its how its used and how are audiences are changing."
Concepts • Show a day in the life of a family, living in a home and going to work • Create a home with a living room, bedroom, kitchen, study, streetscape, BBC office to situate the projects • Use actors to take people on a journey and tailor the experience according to their background. • Make the experience “on-demand” • Hide the technology. Keep it invisible. • Show the journey of a piece of content from conception to consumption. • Let visitors take a momento as a memory.
|Sketchup plan by Halli Unnarsson|
|The datatable showed various projects pipeline. You could interact with it by placing the relevant RFID card on the table to reveal that part of project information.
Flickr photos: Alex Petersen
|Actors enacted various scenes in context to explain how various projects would work in situ.|
|BBC R&D music prototype in a teen bedroom|