Priya Prakash :: P r i y a s c a p e :: Design Of Tools, Conversations & Experiences

BBC Crufts: Mobile event engagement
The Brief BBC Events wanted to explore how tomake events more 360 (multi-platform). The Opportunity Introduce new audiences to Crufts. Taking something staid and making it viral ,irreverent. Support existing audiences into a digitalworld by getting them to cover Crufts for you. Increase reach by aggregration and harnessing the web (external UGC sites The Outcome Came up with a mobile and web campaign whereby people could text CRUFTS to a shortcode when they were at the event, to get a timetablel of events, maps and could send in pictures of their favorite dogs.
The Strategy Came up with a mobile and web campaign whereby people could text CRUFTS to a shortcode when they were at the event, to get a timetabel of events, maps and could send in pictures of their favorite dogs. Also tried to work out a way where you could have an "unofficial" crufts by people casting a vote on mobile/web to rate their favorite dogs. The initial proposal had an online widget and UGC channels across Flickr, You tube etc whereby people could vote for their favourite dog.
Also tried to work out a way where you could have an "unofficial" crufts by people casting a vote on mobile/web to rate their favorite dogs. The initial proposal had an online widget and UGC channels across Flcikr, You tube etc whereby people could vote for their favourite dog.